We are production consultants, not just cost consultants. We have all been personally responsible for the work. Our role is to optimize production costs and help create better ads, not just cut budgets.

We are ex-agency producers, project and production managers who are passionate about brands and advertising. We work with marketing and their agencies to achieve best value production solutions.

We are very sensitive to the strategic nature of client-agency relationships and to the creative process; we can be as visible or invisible as the situation requires.


Mac West

William West.jpg

Based in
New York Metro Area


Mac has over 30 years of experience in commercial production as a global production consultancy managing partner, production consultant, post production company owner and agency producer.

Mac has been a production consultant across many client organizations including AB InBev, Audi, BP, Coty, Gorton's, Heineken, MasterCard, Merck, Nestle Skin Health, Nestle Waters, Pfizer, Priceline.com, Reckitt Benckiser, Scott's Miracle Gro, Sun Products, Tyson, Unilever, US Postal Service and the US Government (ONDCP).

During nineteen years at BBDO NY Mac produced for Apple, Bayer, Best Foods, Campbell's Chrysler, CNBC, DuPont, FedEx, Frito Lay, General Electric, Gillette, Haagen-Dazs, HBO, Pepsi, Pizza Hut, Scott Paper, Tambrands, Unilever, US Navy, Visa and many others.

Mac envisioned, organized, negotiated and executed a leveraged buyout of a group of editorial and post production companies. In the process he became Founding Partner, President and Executive Producer.