We are production consultants, not just cost consultants. We have all been personally responsible for the work. Our role is to optimize production costs and help create better ads, not just cut budgets.

We are ex-agency producers, project and production managers who are passionate about brands and advertising. We work with marketing and their agencies to achieve best value production solutions.

We are very sensitive to the strategic nature of client-agency relationships and to the creative process; we can be as visible or invisible as the situation requires.

Bios

Mac West
Principal
 

William West.jpg

Based in
New York Metro Area

 

Bill Curran
Consulting Producer

Based in
Los Angeles Metro Area

 

Mac has over 30 years of experience in commercial production as a global production consultancy managing partner, production consultant, post production company owner and agency producer.

Mac has been a production consultant across many client organizations including AB InBev, Audi, BP, Coty, Gorton's, Heineken, MasterCard, Merck, Nestle Skin Health, Nestle Waters, Pfizer, Priceline.com, Reckitt Benckiser, Scott's Miracle Gro, Sun Products, Tyson, Unilever, US Postal Service and the US Government (ONDCP).

During nineteen years at BBDO NY Mac produced for Apple, Bayer, Best Foods, Campbell's Chrysler, CNBC, DuPont, FedEx, Frito Lay, General Electric, Gillette, Haagen-Dazs, HBO, Pepsi, Pizza Hut, Scott Paper, Tambrands, Unilever, US Navy, Visa and many others.

Mac envisioned, organized, negotiated and executed a leveraged buyout of a group of editorial and post production companies. In the process he became Founding Partner, President and Executive Producer.

 

Bill has over 25 years in advertising production as a production consultant, agency producer, production company owner / executive producer, and line producer.

Bill has worked with a wide range of top Fortune 500 advertisers including Chase Bank, Wells Fargo, American Express, Metlife and Bowery Bank.

Bill incorporates expertise gained as an Executive Producer / Production Company Owner into his Producing and Production Consulting skills. He is known for his ability to make early, insightful recommendations that afford significant savings and then to negotiate additional savings during bidding and estimate creation to optimize costs.

In addition to his commercial productions, Bill’s work encompasses games, television, Internet content, features, still photography production, music videos, and online promotional videos. He brings a broad range of knowledge and experience to each project, and is very qualified to deal with any type of media that clients are interested in developing to promote their brand.